Standard Mobile Imaging Architecture

ATRA Vision Inc. announced the first hardware platform for testing SMIA camera modules.


Toronto, Canada – ATRA Vision Inc. announces its ScoobyV1.5 Box, the first development platform for testing compliance of SMIA 1.0 camera sensor.

Branko Bukal, ATRA Vision President and VP Eng., said: “We worked very closely with SMIA community, on defining functions and features of Scooby platform. We think it is a user friendly product that will significantly reduce time to market for many SMIA manufacturers.”

The Standard Mobile Imaging Architecture (SMIA) is an open standard available to all companies making, specifying or buying miniature integrated camera modules for use in mobile applications. The purpose of this initiative is to accelerate the development of camera modules with a common interface and performance specification. The SMIA forum, co-founded by Nokia and STMicroelectronics in July 2004, has today around 500 members. Less than 2 years after official release of the SMIA specification, there are already numerous compliant products sampling or available on the market. More information about SMIA can be found at

Notes to editors

ATRA Vision Inc. provides advanced design and consulting services for Digital Imaging applications. Specific area of interest includes embedded high speed serial bus interfaces, FPGA IP cores, development platforms and reference designs.

The company is registered in Ontario, Canada and has worldwide sales of IEEE-1394b IP Cores in machine vision markets.

For further information:
e-mail: [email protected]
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